Dear Maven,
I have some customers who loved the Nutcracker Sweet that was discontinued. I was able to talk them into Toffee Drizzled Popcorn and it was also discontinued. These are good customers who are ordering less because their all time favorite is gone! Can you help me with any suggestions?
Sincerely,
Discontinued Disaster
Dear Disaster,
First of all, you need to help your customers step out of their comfort zone! If your favorite shaving cream was discontinued would you stop shaving? NO! You would move on to try a new one. That shaving cream (just like Nutcracker Sweet) was discontinued for a reason—because bigger and better things have taken its place.
You were on the right track by suggesting another scent with a similar aroma. Considering your customers track record I would suggest they try our Baking Line’s Sweet Cinnaroll. How do I know Sweet Cinnaroll is the perfect match for your customer? I know everything … duh! Unfortunately, not everyone is as well-versed in Gold Canyon fragrances as myself, that’s why there is a “Similar Scent” look up on GoldCanyon.com. This little tool is simply genius. It allows you to find a “fragrance match” for any fragrance. It will even generate a “you may also like” list of fragrances. This “Similar Scent” lookup can be found in the top right hand corner of GoldCanyon.com.
I don’t mean to brag, but … I have the answer to all of your Gold Canyon questions.
You’re All Knowing Scent Superstar,
Maven